Hand-written/semi-illustrated pieces v. much encouraged; also typewritters, dot-matrix printers, felt-tip pens, whatever: send as a hi-res jpeg if you're running w/ handmades. Otherwise, Microsoft Word, blahblahblah.
Looking for originality and a unique voice. Duh.
Some sort of emotional impact, even if oblique or intangible. A narrative thread rather than just words thrown together.
A mood, atmosphere, flava, vibe.
Prose rather than Trad. Poetry.
Points given for combining genres, formats: show me something I've never seen before. But no experimentation for experimentation's sake.
I reserve the right to contradict myself or ignore any of the above at any point that I feel like.
If I reject your submission it doesn't mean that you or your work suck; it just means I, oh, you know...